TikTok In The Mix Podcast Season 1

After creating the TikTok In The Mix music festival, the highest ever viewed music livestream on the platform, we worked with TikTok to expand the “In The Mix” IP, reimagining what a long-form music show could look like on the worlds biggest short-form platform. Done+Dusted helped evolve the franchise into a premium episodic series designed to feel native to the platform while elevating its role in music culture.

Produced across Laurelvale Studio in Los Angeles and Lucinda’s Music Lounge in New York City, Done+Dusted led the project end-to-end—shaping the format, developing the creative, sourcing locations, and casting rising star Jack Coyne as the host at a breakout moment in his career. The show’s format prioritized real, unfiltered conversations, featuring talent including Zara Larsson, Demi Lovato, Megan Moroney, Stephen Sanchez, and Charlie Puth.

The result is a music series built for how audiences engage today, where culture, conversation, and content collide. Across its first four episodes, TikTok In The Mix has generated 600M+ views and 750M+ impressions, with standout clips reaching 147M views alone. For T-Mobile, it delivered their highest-performing content on the platform to date, reinforcing TikTok’s position at the center of modern music culture.