WrestleMania 41 wasn’t just another edition of WWE’s iconic annual spectacle—it became the highest-grossing event in company history, smashing records across live attendance, digital viewership, social engagement, and merchandise sales.

Held over two electrifying nights, April 19 and 20, 2025, at Allegiant Stadium in Las Vegas, this year’s show was a high-octane homage to the energy, tradition, and bold flair of Sin City.

Done+Dusted was proud to partner with the WWE team to deliver the set design and creative production for many of the Superstar entrances, whilst aligning with a vision that remained true to WWE’s dynamic brand identity.

Stage elements included the introduction of a multitude of kinetic screens that provided dynamic variation for the on-stage ‘impact moments’ including ‘cloaking’ the ring itself. Augmented by a striking LED runway, these assets transformed each entrance into constantly evolving, cinematic, high powered moments cheered on by the baying fans.

From kicking off the show with Jey Uso and the Oakland Raiderettes, to a mind-bending Barbie Proto Box holographic reveal for Tiffany Stratton, to the 10-person stunt motorbike entrance for Cody Rhodes’ - every moment was enhanced by the creative spectacle built around it.

The event drew a record-breaking live audience of 124,693 attendees across two nights and shattered digital benchmarks, with 1.1 billion views on social media, marking Sunday as WWE’s most-viewed day ever on YouTube. Airing exclusively on Peacock in the U.S. and Netflix internationally, viewership surged 114% from 2024, proving that WrestleMania 41 wasn’t just a spectacle—it was a cultural juggernaut.

From The Strip to the screen, Done+Dusted was honored to help bring this groundbreaking event in sports entertainment history to life.

WrestleMania 41

Global Citizen

Global Citizen and Done+Dusted joined forces once again to bring Move Afrika: Kigali to life—a night where music, culture, and advocacy collided in the heart of Rwanda. With John Legend headlining, alongside Bwiza and DJ TOXXYK, the show wasn’t just a concert; it was a statement. Against a backdrop designed by local artisans and creatives, Move Afrika continued its mission to establish a pan-African touring circuit, proving that Africa deserves a permanent spot on the world tour map.

This Global Citizen initiative, produced in partnership with Rwanda Events, showcased how far the region has grown since Kendrick Lamar’s historic performance in Kigali a little over a year prior. This time, the production team streamlined operations by bringing in fewer crew members and less equipment, a key milestone in developing self-sustaining local event infrastructure. By working closely with local event teams, each Head of Department (HOD) prioritized training and knowledge-sharing, while also advising on essential kit investments to strengthen Rwanda’s touring capabilities.

The impact of Move Afrika: Kigali extended far beyond the concert itself—creating jobs, generating skills training, and fostering youth entrepreneurship. As the initiative continues to expand across East and West Africa, this performance served as a benchmark for sustainable touring in the region, helping to move the prospect of regular live touring in Africa a big step closer.

Global Citizen Move Afrika

TikTok

When Tate McRae’s highly anticipated album, So Close to What, dropped on February 20, 2025, Done+Dusted brought the album release to life through a groundbreaking shoppable live stream, redefining the way artists connect with their fans. Held in the Forum LA Carpark in front of 10,000 fans, the event combined an in-person celebration with an immersive digital experience, allowing Tate’s global audience to participate in real-time. Directed by Done+Dusted's Cameron Whitelaw, the live stream delivered a dynamic 9:16 vertical-first performance, fully optimized for mobile viewing on Tate’s TikTok handle.

The livestream’s innovative and seamless integration with TikTok Shop opened new revenue opportunities.

It was TikTok’s most successful live stream shop collaboration ever, offering fans exclusive merchandise purchases directly within the platform. This approach blurred the lines between entertainment and commerce, giving fans instant access to limited-edition items while they watched Tate perform. 

The show broke viewing records, making it the highest number of concurrent viewers for a single-artist performance live stream. Tate’s management described it as “beyond our wildest dreams and a true moment in Tate’s career.” Thanks to the seamless collaboration between TikTok, Done+Dusted, Full Stop Management, Silent House, and JJLA, the event wasn’t just a concert—it set the benchmark for what’s possible in the evolving digital music landscape.

Tate McRae Album Release Live Stream

Done+Dusted returned to Riyadh for the 4th edition of the Joy Awards, solidifying its status as the premier awards show in the Middle East. A celebration of regional and global talent, the show brought together iconic artists such as Hans Zimmer, Christina Aguilera, Andrea Bocelli, Mohammed Abdo, Tarkan, Wael Kfoury, Michael Bublé, and Tamer Hosny, creating an unforgettable night of entertainment. Co-produced by Done+Dusted and MBC, the show continued to set a new standard for live broadcasts in the region, combining stunning stage design, world-class performances, and seamless production to deliver an unforgettable spectacle.

The set design was truly groundbreaking, pushing creative and technical boundaries to craft a sensational visual experience. Behind the scenes, the rigging and staging were among the most complex ever undertaken, showcasing Done+Dusted’s ability to execute high-caliber productions on a massive scale. The collaboration between the UK and KSA teams ensured a seamless execution, delivering a flawless live experience for both the 1,000 in-person attendees and the millions watching, making it MBC’s highest-rated broadcast of the year.

Beyond the night itself, the Joy Awards have become a cultural milestone for the region, cementing their place as a must-watch event on Saudi Arabia’s entertainment calendar. By blending local and international talent, world-class production, and record-breaking viewership, the 2025 edition reinforced its reputation as a global awards show on par with the industry’s best—setting a new benchmark for live entertainment in the Middle East.

Joy Awards 2025

SELA

Done+Dusted’s UK and Saudi teams joined forces to capture a truly extraordinary evening in Riyadh—a live performance of Sir Anthony Hopkins’ original compositions by the Royal Philharmonic Orchestra (RPO). Hosted by none other than Morgan Freeman and Matthew McConaughey, the night was a blend of Hollywood glamour and classical prestige. Under the baton of conductor Matthew Perry, the orchestra brought Sir Anthony’s music to life in front of an audience of over 300 esteemed guests, transforming the venue into a sanctuary of powerful melodies and deep emotions.

Done+Dusted handled the filming, focusing on capturing the raw emotion and profound significance of the event. The team’s approach was all about letting the music and atmosphere shine, using sweeping camera movements and intimate close-ups to convey the impact of Sir Anthony’s compositions. With both UK and Saudi teams collaborating closely, the filming was seamless and sophisticated, ensuring that every note and reaction was immortalized with precision.

For Sir Anthony, this performance was a deeply personal milestone, fulfilling his dream of hearing his work performed by one of the world’s most renowned orchestras. The event wasn’t just a concert; it was a testament to the power of artistry across disciplines—from acting to composing—and a reminder that creative expression knows no bounds. By capturing this momentous occasion on film, Done+Dusted helped preserve a legacy-defining night for Sir Anthony Hopkins and everyone in attendance.

Life Is a Dream: Sir Anthony Hopkins

The Kennedy Center

The 47th Kennedy Center Honors, held on December 8th in Washington, D.C., was a seamless blend of tradition and modernity. Done+Dusted oversaw the entire production, from creative direction to talent booking, ensuring the event honored both its storied legacy and its aim to reach a younger, more diverse audience. The challenge was to appeal to both traditional attendees, such as politicians and CEOs, while leveraging digital and social media to expand its cultural impact and engage a broader viewership.

Highlights of the evening included seeing iconic figures like George Lucas, Robert de Niro, Al Pacino and Martin Scorsese sharing the stage to honor Francis Ford Coppola, and music legends James Taylor, Jackson Browne and Sheryl Crow coming together to honor Bonnie Raitt. 

The star-studded lineup drew substantial viewership, with over 4.5 million tuning in on CBS, making it one of the most-watched specials of the season.

The Kennedy Center Honors not only raised millions in fundraising but also maintained its cultural relevance, expanding its digital presence and reaching a wider audience. With 2,300 in attendance and millions more watching at home, the 47th edition underpinned its status as the United States' highest recognition of the performing arts, ensuring its impact will continue to resonate across generations.

Kennedy Center Honors 2024

Netflix

Jamie Foxx is a once-in-a-generation artist—an Oscar-winning actor, Grammy-winning musician, and electrifying stand-up comedian. A master of every craft he touches, his ability to move seamlessly between drama, comedy, and music has solidified him as one of the most dynamic performers of our time. What Had Happened Was... marked his long-awaited return to stand-up after more than two decades, but this was far more than a comedy special—it was a deeply personal, genre-defying event.

Foxx set out to create something singular: part stand-up, part one-man show, part musical performance. A perfect blend of heart, humor, and vulnerability—something we rarely see on our screens. He wanted to make people laugh, cry, and feel something real. We were honored to bring our skills and experience to the table, helping him shape this vision into a show that connected deeply with audiences around the world.

Produced by Done+Dusted in collaboration with Foxxhole Productions, the special was recorded at the Alliance Theatre in Atlanta, an intimate venue that provided the perfect backdrop for Foxx’s raw and revelatory storytelling. He took audiences on a journey through his extraordinary life and career, sharing never-before-heard stories with his signature charm and musical genius. At the heart of it all was his deeply personal account of his 2023 medical emergency—a near-death experience that left him in a 20-day coma. For the first time, Foxx set the record straight, using humor and honesty to turn one of his darkest moments into something powerful and uplifting.

The production was a family affair, with his daughter Corinne Foxx introducing him on stage and his younger daughter, Anelise Foxx, making a moving musical contribution. Directed by Hamish Hamilton, What Had Happened Was... was a masterclass in blending comedy, music, and raw emotion. It showcased Jamie Foxx in his truest form: an artist who refuses to be confined by genre, whose storytelling is as impactful as his punchlines, and whose voice—whether spoken or sung—resonates with audiences worldwide.

Our collaboration with Jamie, the team at Foxxhole, and Netflix created something truly special: a show that defied expectations and reminded the world why Jamie Foxx remains one of the most electrifying and multifaceted talents of our time. This wasn’t just a return to stand-up—it was a triumphant return to the stage, a celebration of survival, and a testament to the power of storytelling.

Jamie Foxx: What Had Happened Was...

Qiddiya Gaming

On December 5, 2024, Boulevard World in Riyadh hosted the dazzling debut of Throne + Liberty in the Middle East, an event that marked a significant milestone in Qiddiya Gaming's commitment to bringing world-class gaming experiences to Saudi Arabia. Partnering with NCSoft, the launch featured a groundbreaking "Trailer in the sky" drone show at The Sphere, captivating fans with a visual spectacle that seamlessly merged innovation and gaming culture. Produced and creatively driven by DDX's UK team, the event showcased a meticulously choreographed aerial display that brought the game's universe to life in an unforgettable way.

The Sphere served as the primary viewing spot, but the show’s breathtaking visuals were visible throughout the entire park, allowing all attendees to witness the spectacle. The Sphere’s LED display added to the grandeur, illuminating the night with synchronized gaming visuals that enhanced the narrative of the drone show. A game-inspired soundscape, featuring the official Throne and Liberty score enhanced with immersive sound effects, further elevated the experience. Key moments, such as the dramatic appearance of the game’s iconic eagle, were accentuated with powerful audio cues—like the piercing screech of a bird layered over the score—creating a fully immersive auditory journey.

To deepen engagement with the gaming community, local influencers, including @xit_thamer, were invited to live stream from a dedicated VIP area, sharing the event with audiences worldwide. The VIP zone also featured roaming brand ambassadors dressed as medieval knights—an homage to the game’s armor-clad warriors—who not only amplified the thematic experience but also provided a striking photo opportunity for guests. Additionally, a step-and-repeat moment was set up, allowing attendees to capture and share their experience in a setting reflective of the game’s rich lore.

This fusion of cutting-edge technology, gaming culture, and localized engagement not only celebrated the debut of Throne + Liberty but also set a new benchmark for gaming events in the region.

Qiddiya Gaming Presents: Throne + Liberty

The celebration of the 53rd UAE National Day delivered a breathtaking experience staged amidst the stunning natural surroundings. A moment of pride and unity, the show brought together the spirit of the UAE's rich history and its people to honor a legacy that has shaped the nation.

Broadcast to capture the grandeur and significance of this national celebration, the production focused on translating the majesty of the UAE's story into a seamless visual narrative. With years of D+D's experience producing this show, expectations for perfection were high, and the team embraced the challenge of executing a flawless performance in a demanding desert environment.

The location itself was a highlight—a breathtaking desert landscape, both rugged and serene, located just outside Al Ain. A key request from the client was to showcase the beauty and vastness of the location, including its ancient sands and the iconic Mountain Jebel Hafeet. The arrival sequence was meticulously crafted to ensure the natural grandeur was not lost in the darkness. 

In addition to the live performance, the production incorporated storytelling elements beyond the stage. Tribal camel herders were filmed trekking across the mountain, creating a rich tapestry of visuals that seamlessly connected the show to the location's history. Guests experienced an unpaved journey across the sands, connecting them to the heritage and history of the region.

The live audience included 500 esteemed VVIPs, whose presence underscored the cultural and national significance of the event. Producing a show of this magnitude in a remote desert location is no small feat. The production left no room for excuses—equipped with over 25 Sony Venice cameras and led by the visionary Hamish Hamilton, every moment was captured with precision and artistry. The broadcast brought together cutting-edge technology and unparalleled expertise to create a visual spectacle worthy of the occasion.

More than just a show, UAE National Day 2024 was a powerful moment of celebration—a time for reflection, pride, and unity. It brought the people of the UAE together to honor their nation's history and inspired a shared vision for its future. 

Eid Al Etihad 53 (UAE National Day)

It was a night of legends and unprecedented glamour in Riyadh celebrating The 1001 Seasons of Elie Saab and honoring the designer's 45th anniversary, with performances from Camila Cabello, Jennifer Lopez, Celine Dion, Amr Diab and Nancy Ajram. 

With over 300 looks and appearances from the who’s who of supermodels including Candice Swanepoel, Rosie Huntington-Whitley, Alek Wek, Eva Herzigova, Adriana Lima, Isabeli Fontana, Sara Sampaio and a surprise from Halle Berry in her iconic 2002 Oscars look, the stage in Saudi Arabia delivered a spectacle never before seen in the kingdom.

We are deeply grateful for the support of SELA and the genius of OBO Global to be able to help bring this to life as a new jewel in Riyadh Season.

The 1001 Seasons of Elie Saab

Riot Games

The League of Legends World Finals 2024 broke records as the most-watched esports event and most-watched esports opening ceremony ever, with over 70 million viewers globally and 242 million engagements across digital and social platforms. 

The spectacular opening ceremony, developed and produced by Done+Dusted, shattered previous viewership records by delivering a spectacle and narrative driven entirely by practical effects. 

Highlights included the largest-ever display of pyrotechnics and lasers at London’s O2 Arena, 100 choreographed dancers, hand-drawn graffiti graphics, the most powerful black lights and audience wristbands ever manufactured, a dramatic kabuki and sniffer curtain reveal, and stage automation that raised the trophy, playing surface, and six-piece band up through the floor.

Headlining the musical performances was Linkin Park, making an electrifying return and performing the Worlds anthem, "Heavy Is The Crown," which quite literally set the stage on fire. Ashnikko performed "Paint The Town Blue" from Arcane Season 2, while Mars Atlas and Tiffany Aris presented "Still Here" from the 2024 Season cinematic. The event culminated with Faker claiming his fifth Worlds trophy, cementing the night’s place in esports history.

Sizzle courtesy of our content and set design partners at DeYan.

League of Legends World Finals 2024

The World Early Childhood Development (WED) Forum gathers policy influencers, academics, practitioners, and innovators in Abu Dhabi to discuss trends in early childhood development.

D+D excelled in the event operations scope and delivered a site-wide scenic & branding, technical, logistics, and media production deliverables. It is always fun to produce meaningful experiences, but this one was special. Working with several stakeholders and creatives, the event’s look and feel served as a portal back to a childhood dreamy world. Not only did D+D produce the event, but we also celebrated not one, but two team members’ birthdays in one shot. What a lovely coincidence with the theme of the event!

The World Early Childhood Development (WED) Forum 2024

Victoria's Secret

After a six-year hiatus, Victoria’s Secret set out to revive its iconic fashion show, reimagined for the digital age. Tasked with bringing back the glamor and spectacle fans know and love, Done + Dusted reshaped the show with a bold, modern twist. The result was a star-studded, all-female lineup featuring global superstars like LISA, Tyla, and Cher, alongside runway legends including Tyra Banks, Gigi Hadid, Kate Moss, Candice Swanepoel, Carla Bruni, and more.


This reinvention of the Victoria’s Secret Fashion Show was a celebration of women, with every aspect of the production influenced by women for women. From the executive leadership at Victoria’s Secret to the Executive Producers, Co-Director, Creatives, Camera operators, and Editors, women were at the helm, crafting the vision and execution of the show.


Rather than relying on traditional network or streaming broadcasts, Done + Dusted orchestrated a “digital takeover” across social platforms to reach VS’s global audience where they are. The show was livestreamed across YouTube, TikTok, Instagram, and Amazon on more than 85 unique social handles, including Victoria’s Secret’s owned channels and the personal accounts of the models and artists in the show. This innovative distribution strategy resulted in a combined reach of over 305 million people.


The show’s impact was undeniable. Within 24 hours of its airing, Victoria’s Secret saw a 7% increase in stock price and reached a 52-week high just a few weeks later—solidifying the cultural significance of this historic return.

Victoria's Secret Fashion Show 2024

Ahead of the fight to become undisputed light-heavyweight champion of the world between Artur Beterbiev and Dmitry Bivol, Done + Dusted helped produce an epic opening ceremony featuring Missy Elliott, Ciara and Busta Rhymes with our good friends at Possible!

Riyadh Season Opening Ceremony 2024

Epic Games

For the second consecutive year, Done+Dusted partnered with Epic Games to produce the highly anticipated opening keynote at Unreal Fest, the flagship event dedicated to showcasing all things Unreal Engine. This collaboration focused on unveiling groundbreaking innovations in Unreal Engine 5.5, the latest iteration of the industry-leading 3D software embraced by creators across gaming, filmmaking, and beyond. The keynote’s objective was to deliver an engaging, high-fidelity experience that effectively showcased the latest features and tools of Unreal Engine 5.5, captivating both the live audience and remote viewers while maintaining the high technical standards expected for showcasing cutting-edge technology.

Done+Dusted worked closely with the Epic Games team to ensure the keynote reflected the innovation and precision synonymous with Unreal Engine. The production featured pixel-perfect presentation tools to achieve color-accurate, one-to-one content translation, ensuring every detail of the new Unreal Engine 5.5 features was showcased with unmatched clarity. A live in-engine demo highlighted the power and versatility of the new software, while curated announcements and sneak peeks built anticipation and excitement. Designed for both in-person attendees and a global online audience, the keynote bridged physical and digital spaces, delivering a dynamic hybrid experience.

The production demanded precision at every level to ensure the technological advancements of Unreal Engine 5.5 were presented without compromise. Tight coordination between teams safeguarded the confidentiality of top-secret announcements while ensuring a seamless live experience. The keynote generated widespread media coverage and social media buzz around the new features, solidifying Unreal Fest as a must-attend event. Epic Games praised Done+Dusted’s seamless collaboration and technical expertise, which brought their vision to life in a visually stunning and technically flawless presentation.

Unreal Fest Seattle 2024

Global Citizen 2024 took over New York City's iconic Central Park, bringing together 50,000 attendees and millions of global viewers through live broadcasts and streaming platforms including Amazon Music, Apple Music, Disney+, YouTube, and TikTok. Done+Dusted led the festival’s live stream, creative execution, and overall event production, ensuring a seamless experience both on-site and for remote audiences worldwide. 

The festival’s core mission—mobilizing global citizens to take action in the fight against poverty, climate change, and inequality—was at the heart of the event, with performances and appearances designed to inspire and engage a broad international audience.

This year's lineup featured an electrifying mix of global superstars including Post Malone, Doja Cat, LISA, Jelly Roll, Rauw Alejandro, Benson Boone and RAYE. The event was hosted by Global Citizen Ambassador Hugh Jackman, with special appearances by luminaries such as Dr. Jane Goodall, Chris Martin of Coldplay, and a diverse roster of cultural figures, activists, and entertainers, including Whoopi Goldberg, Bill Nye, Danai Gurira, and Charlamagne Tha God. These voices amplified Global Citizen’s mission, blending entertainment with advocacy in a way that felt both immersive and urgent. 

The impact of Global Citizen 2024 extended far beyond Central Park, with a record-breaking 3.4 million actions taken by participants worldwide to combat poverty, protect the planet, and demand equity. This tangible response demonstrated the power of live events in driving real-world change. From coordinating multi-platform broadcasts to managing an expansive talent lineup, every detail was carefully orchestrated to create an unforgettable experience that not only entertained but empowered individuals to make a difference.

Global Citizen Festival 2024

Meta Connect 2024

The UAE President’s Cup Football Draw Ceremony showcases artful simplicity.

Celebrating 50 years since the first ever UAE President’s Cup, the core of the event was designed to honour both the legacy and the progress of this prestigious championship. The draw event elements merged to form a cohesive narrative structure, seamlessly integrating the championship’s rich history with its dynamic future.

A standout guest experience element of the event was the integration of sophisticated AI workflows to bring old archival photos to life. D+D animated still images using written prompts and precise motion control settings. This technology relies on analysing details of the image, such as facial expressions and body posture, to generate realistic movements. These animated archive photos provided a unique experience, blending the history of the championship with cutting edge AI technologies.

The UAE President’s Cup Football Draw Ceremony, Season 2024-2025

Esports World Cup 2024

For the second consecutive year, Riot Games partnered with Done+Dusted to deliver an epic Grand Finals to the 2024 Valorant Champions Tour.

Together, we created a massive stage for the ultimate competition – complete with a three story tall LED wall, half a mile of LED tape, eyebrow-searing pyrotechnics, and 1,400 lighting fixtures. Our incredible crew worked 100,000 man hours to load and rig 228,000 pounds of equipment from the ceiling.

We raised the bar once again with an explosive opening ceremony featuring three distinct musical performances culminating in an iconic performance by Kiss of Life and Mark Tuan, carefully weaving Valorant IP throughout the show. This year, we invited the community to co-create the ceremony with us wardrobe, highlight reel editing, and even dance performance to create a ceremony for the fans by the fans.

We look forward to continuing our partnership with Riot Games at League of Legends Worlds later in 2024.

Valorant Champions Grand Finals 2024

Disney

The D23 Disney Legends Awards is the crown jewel of Disney’s fan-favorite D23 Expo, honoring the visionaries, artists, and innovators who have shaped the Disney legacy. Founded by Bob Iger in 1987, the Legends Awards have celebrated iconic contributors to the Disney universe for nearly four decades.

In 2024, Disney entrusted Done + Dusted to elevate the ceremony to unprecedented heights. Our role was to amplify the scale, production quality, and emotional impact of the event, crafting a spectacular experience for both the 15,000 in-person fans at the Honda Center and an even broader global audience as the show streamed on Disney+ for the first time.

Done + Dusted spearheaded the event’s creative direction, live production, and show execution, collaborating closely with Disney to ensure a flawless, immersive experience. Our responsibilities included:

Creative & Show Design – Conceptualizing the overall visual and narrative experience, from stage design to screen content.

Live Show Production – Managing every aspect of the rundown, show flow, and script, ensuring seamless transitions between honoree segments, live performances, and tribute moments.

Talent & Performances – Coordinating an unforgettable lineup of hosts, presenters, and musical acts, creating a dynamic and engaging program.

Technical & Visual Execution – Overseeing graphics, broadcast content, and in-room visuals, ensuring every detail reflected Disney’s unparalleled storytelling.

Ryan Seacrest served as the charismatic host, guiding audiences through an emotional and celebratory evening. A legendary class of honorees, including Angela Bassett, Harrison Ford, Jamie Lee Curtis, James Cameron, Mark Henn, Frank Oz, and Miley Cyrus—who made history as the youngest-ever Disney Legend. Spectacular performances, including a live orchestral tribute by John Williams and a special performance by Lainey Wilson, elevating the night with cinematic grandeur. This was the largest Disney Legends ceremony in history, marking a milestone in the 37-year tradition of honoring Disney’s most influential creatives.

Bringing this monumental show to life required meticulous coordination across live production, technical execution, and creative storytelling. Our team designed a dual-format experience, ensuring the energy of the in-person show translated seamlessly to Disney+’s global streaming audience. By curating personalized, visually stunning tribute segments, we ensured each honoree’s legacy was honored in a way that resonated deeply with fans. Managing a star-studded lineup of presenters, live performances, and multimedia content, we flawlessly integrated real-time elements with pre-produced segments.

By blending elevated storytelling, world-class production, and seamless technical execution, Done + Dusted helped Disney craft a historic and unforgettable celebration of its creative legacy. The 2024 D23 Disney Legends Awards not only honored the past but set the stage for the future of Disney’s storytelling excellence.

Disney Legends Award Ceremony | D23

Zenless Zone Zero, made a bold entrance into the gaming world with an immersive activation at the 2024 eSports World Cup in Qiddiya. From July 20–29, DDX, in collaboration with Storyland Studios, transformed Boulevard City in Riyadh into a post-apocalyptic arcade inspired by Zenless Zone Zero’s New Eridu. Designed to introduce the game to a fresh audience, the experience blended gameplay, influencer engagement, and high-energy entertainment, creating an unforgettable space where fans could connect with the ZZZ universe.

The activation featured multiple interactive elements, including retro arcade stations where attendees could play the game, high-energy speed run competitions with a total of 351 participants, and engaging photo opportunities that encouraged social sharing. A DJ and crowd hyper energized the space throughout the event, setting the tone for an exciting gaming festival. The presence of top gaming influencers such as Fearfull, Abdu Nouh, Omareloff, and Naif further amplified the event's impact, drawing in crowds and fostering community engagement. Over the course of nine days, Zenless Zone Zero welcomed an impressive 38,010 attendees—far exceeding expectations—with an average daily turnout of 4,223.

Beyond its attendance numbers, Qiddiya: ZZZ Hoyaverse left a lasting impact on both fans and the broader gaming community. The visually stunning set design, inspired by the game’s futuristic aesthetic, provided the perfect backdrop for content creation, amplifying ZZZ’s presence across social media. The combination of cutting-edge scenic production, influencer collaborations, and hands-on gameplay ensured that the event not only introduced Zenless Zone Zero to new audiences but also solidified its position as one of the most exciting new titles in the gaming industry.

Qiddiya Gaming Presents: ZZZ Hoyaverse

Bud Light, Done+Dusted, and Post Malone teamed up for A Night in Nashville, an intimate live event at Marathon Music Works, a converted auto factory turned concert venue. Designed to celebrate the release of Post Malone’s highly anticipated country single “Yours” from his album F-1 Trillion, the event brought fans together for an exclusive first listen in a setting that felt both raw and authentic to Nashville’s deep-rooted music culture.

Done+Dusted played a key role, handling the live broadcast and contributing to the creative direction to ensure a seamless, high-quality production. Even with D+D coming in after the event's inception,the collaboration between Bud Light, Post Malone’s team, and Done+Dusted made the process smooth, allowing for a unique and immersive experience that felt organic to both the brand and the artist. 

Post Malone x A Night in Nashville

Nickelodeon

The 2024 Nickelodeon Kids’ Choice Awards, a slime-filled celebration of fan favorites across television, film, and music, marked another successful collaboration between Done+Dusted and Nickelodeon. This year’s event was particularly special, as it coincided with the 25th birthday of the beloved SpongeBob SquarePants. 

From the electrifying performances by The Kid Laroi and Rita Ora to the iconic slime showers, Done+Dusted ensured that the Kids’ Choice Awards remained an unforgettable experience for fans of all ages. This year's Kids' Choice Awards was a testament to the creative synergy between Done+Dusted and Nickelodeon, as we brought together a diverse range of talent and innovative concepts to create an unforgettable experience for millions of viewers. From the opening moments to the final slime shower, the show was a celebration of youth culture!

Nickelodeon Kids' Choice Awards 2024

Done+Dusted, in collaboration with Netflix and Tudum, orchestrated a groundbreaking virtual launch event for the highly anticipated Season 3 Part 2 of Bridgerton. The event, filmed at the iconic Leicester Square in London, offered fans a front-row seat to the glamorous world of the ton, with exclusive red-carpet interviews and in-depth conversations with the show's stars.

Edith Bowman, Gena-Mour Barrett, and Mia Brabham Nolan expertly guided viewers through the virtual festivities, which included a unique interactive experience with a virtual red carpet tour, a live Q&A session with the cast, and an exclusive premiere of Episode 5. Done+Dusted's expertise in producing innovative live events ensured a seamless and unforgettable virtual experience that captured the essence of the show's captivating world.

Bridgerton Season 3, Episode 5 Launch Event Livestream

Done+Dusted’s UK team joined forces with PSBL to deliver an unforgettable night at Kingdom Arena in Riyadh—the Fury vs Usyk Heavyweight Title Fight. The event culminated in Oleksandr Usyk’s victory by split decision, crowning him the undisputed heavyweight champion of the world. With a 27,000-seat stadium filled to capacity and a global audience watching on DAZN and YouTube, the night was a testament to the power of live sports entertainment.

Done+Dusted led the production, creative development, and broadcast of the event, focusing on transforming the fight into a spectacular experience both in person and for viewers worldwide. The “Ring of Fire” concept set the stage for an explosive atmosphere, generating 5.49 billion impressions and 564 million views across digital platforms, reaching audiences in 137 countries.

Adding to the spectacle, rapper J.I.D delivered a show-stopping performance from a floating cube above the ring, seamlessly blending music and sports to create a visually stunning moment. The production was a technical masterpiece, incorporating pyrotechnics, automated screens, dynamic lighting effects, and laser displays to enhance the viewing experience.

The result was a night that set new standards for live event production, turning a heavyweight title fight into a global cultural phenomenon. By capturing every electrifying moment, Done+Dusted helped solidify the Fury vs Usyk showdown as one of the top ten most-watched pay-per-views of all time, proving that innovation and scale can redefine what’s possible in live sports broadcasting.

Fury vs Usyk Heavyweight Title Fight

Google

D+D once again partnered with Google to produce their annual keynote, Google I/O 2024. Held at the Shoreline Amphitheatre, the event was a massive success, boasting the highest in-person attendance since pre-pandemic times and over 1.6 million views on YouTube. Done+Dusted's expertise shone as they expertly navigated the challenges of an outdoor venue, balancing complex camera and lighting setups against unpredictable weather. Their scope of work included pre-show entertainment with a live DJ, state-of-the-art technology like spider, rail, and tower cams, and a seamless collaboration with De-yan and Google's Events and Experiences Team.

The event also featured a special performance by Mark Rebillet. Our teams elevated the livestream experience by incorporating cutting-edge production techniques and innovative formats. The team's adaptability and utilization of Google's suite of products further streamlined the workflow. Google I/O 2024 was a resounding success, showcasing Google's latest innovations while providing an engaging and entertaining experience for both in-person and online attendees.

Google I/O 2024

At this year’s Disney+ Upfronts D+D consulted for the House of Mouse supporting their creative ambitions to produce the most entertaining Upfront of the week. Collaborating on storytelling, scripting and stage moments. D+D LOVE working with our friends across the Disney Eco System.

Disney Upfronts 2024

From the serious to the seriously funny, we love bringing you the best in comedy.

Nikki Glaser bares it all in her hilarious Emmy Nominated Max special 'Someday You'll Die.' It's a deep dive into aging, kids (or lack thereof!), wild fantasies, and other big life questions. We get really excited about comedians who push boundaries and make us laugh until we cry, and Nikki definitely fits the bill! 


Nikki Glaser Someday You'll Die, Emmy Nominated

Done+Dusted produced the Kennedy Center's triumphant 25th Mark Twain Prize for American Humor, marking the first year of a multi-year partnership with Netflix. This milestone event honored the comedic genius of Kevin Hart, captivating both the live audience and viewers at home.

We curated an unforgettable evening, weaving a compelling narrative through the program and spotlighting iconic moments such as Kevin's grand entrance with pyrotechnics, his lively dance with Lil Dicky, and the exhilarating opening performance by Nelly and Robin Thicke. With meticulous attention to detail, we ensured that every aspect of the production exceeded expectations.

Done+Dusted's scope of work encompassed staging the event for the Kennedy Center, this being one of its biggest fundraising nights of the year, while simultaneously crafting an 80-minute special for Netflix. By seamlessly integrating the live event and the broadcast experience, we created a truly immersive experience for all.

The Mark Twain Prize holds a special place in our hearts. In the course of the 5 editions we have produced, the event has cemented its place as America’s highest recognition for comedy. We are honored to be part of this storied tradition, celebrating the profound impact of comedy on American society. We look forward to continuing our partnership with the Kennedy Center and Netflix, bringing this iconic event to even greater heights in the years to come.

Mark Twain Prize For American Humor 2024: Kevin Hart

Laureus Foundation

For the 19th consecutive year, Done+Dusted brought their unparalleled expertise to The Laureus World Sports Awards 2024, held in the vibrant city of Madrid. Transforming a challenging glass-roofed venue into a captivating stage, the team orchestrated a seamless production from concept to broadcast. Partnering with the local broadcaster TVE, Done+Dusted's "soup to nuts" approach encompassed creative direction, technical execution, and stunning set design that elevated the event's prestige. Notable highlights included Tom Brady's moving tribute to Novak Djokovic, underscoring the emotional power of sport that Laureus celebrates.

Laureus World Sports Awards Madrid 2024

Riot Games is the industry-leading publisher and developer behind the groundbreaking esports phenomenon, Valorant. When they set out to bring their Masters tournament to historic Madrid for the first time ever, they once again chose Done+Dusted as their trusted production partner. Our objective: surpass the record-breaking achievements of previous Valorant events and create an unforgettable experience for diehard fans and newcomers alike.

Done+Dusted and Riot Games worked hand-in-hand to meticulously construct every electrifying component of Valorant Masters 2024. Together, we crafted custom staging + dynamic lighting, brought fans + pros together, and redesigned the trophy presentation to reflect the unique iconography of the highly anticipated new agent, Clove.

The result was a truly historic event, resulting in not just the most watched Valorant Masters event, but the most watched Valorant event of all time — and a cumulative 34.9m hours watched! The nail-biting Grand Finals, and surprise new agent reveal, garnered widespread critical acclaim, solidifying the event as a resounding success for fans and Riot Games.

Done+Dusted is honored to continue our partnership with Riot Games, pushing the boundaries of esports production with every event. 

Valorant Masters Madrid 2024

Done+Dusted once again joined forces with Epic Games, this time for the highly anticipated State of Unreal 2024 showcase. In supporting Epic for the third consecutive year, our goal was to enhance the unveiling of Unreal Engine 5.4, the newest iteration of the cornerstone 3D software utilized by industry giants ranging from Fortnite creators to Hollywood visual effects maestros. Tasked with elevating the production quality to match the significance and complexity of the content, we focused on enriching everything from audio and lighting to pacing and presentation. With an emphasis on pixel-perfect and color-accurate translation of game play onto screens and broadcast, our team meticulously crafted an evergreen set that not only met but exceeded Epic's exacting standards. This dedication to precision and excellence resulted in an immersive experience for both in-person attendees and the vast online audience.

Leveraging advanced camera systems, including railcams and jibs, we created dynamic broadcast visuals without inflating costs. Strategic placement of cameras and backstage equipment optimized speaker eye lines and accommodated an array of complex playback solutions. Notable highlights of the show included the world premiere of Marvel's 1943: Rise of Hydra trailer, real-time in-engine demonstrations featuring iconic characters like Captain America and Black Panther, and exclusive gameplay footage of Dune: Awakening. With a focus on technical excellence and innovation, Done+Dusted delivered a truly unforgettable experience, setting a new standard for live event production in the gaming industry.

Epic Games State of Unreal 2024

The Abu Dhabi Sports Championship marked a significant milestone, bringing together young, aspiring athletes from across the region of Abu Dhabi for an exhilarating display of skill, sportsmanship, and entertainment.

Done+Dusted gave a full-service in event management and media production across the entire sports season, collaborating with different sports agencies. Our services included event management, site-wide operations, event design and site layout, branding application, facility management, guest and athlete registration, and supplier accreditation.

 We captured and edited over 40,000 images and 10TB of video, deploying 36 media crews. Our secure and compliant workflow for client approvals ensured quick turnaround of raw footage into weekly wrap-ups and sizzles, maintaining high standards of data protection and privacy.

 The fan-zone emerged as a centre of celebration, engagement, and entertainment. This dynamic area offered a vibrant gathering space with a wide array of activities and entertainment. Highlights included interactive sports simulations and culinary delights from F&B trucks, enhancing the spectator experience and fostering a sense of community.

 The closing ceremony, designed and produced by Done+Dusted, featured a vibrant athletes' parade and a stellar performance by renowned musician Hussein Al Jasmi. This performance, brought to life through Done+Dusted expertise in artistic staging, celebrated the athletes' accomplishments and unified the audience in a shared cultural moment

Abu Dhabi Sports Championship 2024

Done+Dusted worked with PBS and Henry Louis Gates, Jr. to produce GOSPEL Live!, a companion concert to PBS and Gates’ four hour GOSPEL docuseries. This hourlong live-to-tape event, filmed in front of a packed congregation at Oasis Church in the heart of LA, captured gospel music’s community feeling, cultural impact, and raw spiritual power.  
In collaboration with acclaimed gospel artist Erica Campbell, our team of creative partners crafted a live event and broadcast that took audiences in person and at home on a journey through gospel music’s influential history. Music director Alonzo “Zo” Harris presented 9 iconic songs from the canon, performed by contemporary secular artists and renowned gospel singers including John Legend, Anthony Hamilton and The Ton3s, LaTocha, Mali Music, Lena Byrd Miles, Sheléa, and Tauren Wells.
Beyond the music, GOSPEL Live! offered personal reflections from the artists themselves, shedding light on how gospel touches their lives and informs their work. No genre has had a greater influence on American music than gospel, and it was incredible to witness its evolution in this life-affirming, roof-raising show. 

GOSPEL LIVE! PRESENTED BY HENRY LOUIS GATES, JR.

Done+Dusted rolled out the lavender carpet once again to produce the 3rd edition of Saudi Arabia’s annual Joy Awards, live in Riyadh and broadcast on MBC. The glamorous ceremony gathered the region’s biggest stars for a luxe night full of touching acceptance speeches and incredible live performances from artists including Assala, Sherine, Abdul Majeed Abdullah, Amr Diab, Nagat, Yoann Bourgeois, Gloria Gaynor, Bebe Rexha, and Lang Lang.

International stars also made appearances, with Mark Wahlberg, John Cena, Tyson Fury, Sam Worthington, Anthony Anderson and Georgina Rodriguez.  Honorary Awards going to Rabeh Saqer, Adel Emam, Mona Wasef, Kevin Costner, Sir Anthony Hopkins, Quincy Jones,  Zack Snyder, Martin Lawrence and Eva Longoria.

Joy Awards 2024

The Kennedy Center called upon Done+Dusted to produce the Kennedy Center Honors in both 2022 and 2023, honoring the lifetime artistic achievements of some of the most accomplished and culturally-significant names in arts and entertainment, including Billy Crystal, Queen Latifah, Dionne Warwick, Barry Gibb, and George Clooney, among others.

As a full-service production company, Done+Dusted crafted a live show that felt electric and elegant in the room and translated the same experience for viewers watching at home. CBS broadcast the as-live recorded program as a primetime special in both 2022 and 2023.

Emmy Nominated for Outstanding Music Production, The Kennedy Center Honors was a dream to produce for our entire team. 

Kennedy Center Honors 2023, Emmy Nominated

Done+Dusted mixed it up with TikTok this December 10th, joining the media giant to produce its first ever, large-scale, in-person music experience. The show lit up Sloan Park in Mesa, Arizona, where over 18,000 fans attended the event in person, and a record-breaking 35 million people tuned into TikTok's livestream. We worked together to create 6 hours of content, featuring performances from Cardi B, Anitta, Niall Horan, Peso Pluma and Charlie Puth, and additional performances by Sam Barber, Lu Kala, Renee Rapp, and Isabel LaRosa.

TikTok native talent Drew Afualo (@drewafualo) and Eric Sedeño (@ricotaquito) provided hilarious event coverage from their broadcasters' booth, and popular interviewer Bru (@bruontheradio) talked to the stars backstage. IRL attendees also enjoyed activations and photo opportunities from Coke and the upcoming films Bob Marley: One Love and the Mean Girls musical. Check out the highlights in a one-hour special streaming on Disney+ and Hulu now.

TikTok: In the Mix

Sandstorm Comics

Done+Dusted Middle East collaborated with Sandstorm, Abu Dhabi's first dedicated comic book studio, to produce the inaugural Storm The Block event at twofour54’s Yas Creative Hub – Yas Island this December.

For three days, fans and industry leaders celebrated comic book culture with panels from internationally acclaimed artists and writers, booths where fans could meet their favorite creators, and community events including a cosplay contest, a rock-paper-scissors tournament, and a collaborative drawing wall.  We're so excited to return for another as the comic industry continues to take off in Abu Dhabi and the region!

Storm the Block

Building upon our trusted partnership with Google, Done+Dusted was honored to support the release of Gemini – Google’s largest and most advanced AI model to date.

Our teams worked with Google to facilitate and direct interviews with high-profile executives. We were thrilled to help produce, shoot, and edit interviews and demos for the release of this exciting new tool.

Google Gemini

In November of 2023, Global Citizen announced a first-of-its-kind music tour across Africa meant to inspire and energize young creatives throughout the continent, beginning with a concert in Rwanda. To help put the show together, they needed a trusted partner with experience in putting on excellent live shows and with a global presence; so they chose Done + Dusted.

Move Afrika is far from the only project that D+D had the privilege of working on with Global Citizen in 2023, but it certainly is one of the most ambitious -- and rewarding. On December 6th, 2023, Move Afrika’s first show took place at the BK Arena in Kigali, Rwanda, hosted by Winston Duke and headlined by Grammy Award-winner Kendrick Lamar. 

The show received critical acclaim, and is just the first of a series of planned concerts developed in partnership with the Rwanda Development Board to take place from 2023 through 2028.

Move Afrika 2023 | A Global Citizen Experience

The People of the UAE

The UAE’s rich history and bold vision for the future are cause for celebration, and Done+Dusted was honored to help deliver the broadcast of the annual Union Day Ceremony yet again.

In collaboration with legendary local creatives, 2023's show was a celebration of the past 52 years of connectivity and collaboration that honored the Emirates peoples of today and the legacy that they and the UAE are building together. Done+Dusted is proud to have contributed to eight ceremonies over the years thus far.

UAE Union Day

Santa Claus is back in town! But not just any town: Memphis, Tennessee, to be specific. For the first time in its history, Elvis Presley’s Graceland estate presents a televised concert celebrating the Holiday Season. With this hallowed ground ready to open its gates for a special concert event, all this project needed was a production company with the right pedigree to bring the festivities; and Done+Dusted was just the team for the job.

Working with our partners at Authentic Brands, we produced a star-studded seasonal celebration with The King’s own granddaughter Riley Keough and featuring performances from top artists like John Legend, Alanis Morrisette, Kacey Musgraves and more, all broadcast from iconic locations around the estate, intercut with archival footage and testimonials from Elvis’s friends and family.

Christmas at Graceland

Apple TV

Hannah Waddingham grew up around live theatre, ultimately becoming one of the West End’s most celebrated musical and theatrical talents before gracing television screens worldwide in her Emmy Award-winning turn as Rebecca Welton in Ted Lasso. Wanting to return to the stage, she pitched Apple on hosting her very own Christmas special for 2023; and Apple jumped at the opportunity. When they needed a production partner to bring that special to life, they called on Done + Dusted.

Filmed live at the Coliseum in London, D+D brought their expert technical skill in producing live concerts and their flare for the festive to deliver Christmas cheer, heartwarming comedy, and roof-raising performances from host Hannah Waddingham, her Ted Lasso cast members, and musical Artists that included Leslie Odom Jr., Phil Dunster, Luke Evans, Sam Ryder, and the London Gay Men's Chorus. This Emmy Nominated show was a smashing success, with The Independent calling Hannah the “new Queen of Christmas.” 

Hannah Waddingham: Home for Christmas, Emmy Nominated

Saudi Arabia is fast becoming a global force in entertainment, investing heavily in live sports, music, and ceremonial events. To mark the beginning of the fourth Riyadh Season - the region’s annual sports and entertainment festival - the Saudi Tourism Authority needed an opening event that dazzled, impressed, and proved to the world why the future of live entertainment is in Saudi Arabia. To share this event with the world, they turned to Done+Dusted.

We partnered with Sela | صلة and POSSIBLE to create a stunning opening ceremony using state-of-the-art technologies like hologauze, AR, lasers, pyrotechnics, and Vanish LED, along with dynamic choreography and enhanced live performances from the likes of Lil Baby, Flowdan, and Becky G. 

The performances ratcheted up the energy in the room to fever pitch as a boxing ring was elevated into the arena from below, setting the stage for The Battle of the Baddest, a heavyweight boxing match between Tyson Fury and Francis Ngannou that made headlines worldwide.

Battle of the Baddest

Meta’s annual developer conference, Meta Connect, needs to both drive excitement and anticipation among attendees and the greater consumer community while also assuring Meta stakeholders that their investments are powering the future of tech and AI. 

For their first in-person Connect event in four years, Meta needed a production partner that could help them exceed expectations; so, they tapped Done + Dusted.

In partnership with Jack Morton Worldwide, D+D produced the international broadcasts of three high-stakes presentations including the 90-minute keynote led by Mark Zuckerberg and the 60-minute Developers State of the Union. Overall, the 2023 presentation was well received, with Meta stock rising 2% in the days following.