Taylor Swift's 'The Life of a Showgirl' TikTok Fan Activation

When Taylor Swift released The Life of a Showgirl, she built a world of her own. TikTok gave Swifties a chance to step into the cinematic universe of Taylor’s imagination and film their own moments where art, fandom, and music collide.

Done+Dusted partnered with Glow Studio to bring her creation to life inside of Westfield Century City. We transformed an open atrium into a living, breathing film set that looked as extraordinary on camera as it did in person. 

While the experience was designed for self-filming, we crafted it with the care and control of a professional set. Lighting, camera distances, and tonal consistency were calibrated by Emmy-winning director of photography Keyan Safyari to ensure that every Tiktok post looked cinematic straight from the phone.

A place where more than 4,000 fans stepped directly into Taylor’s story and, for a moment, became part of it.