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Client

TikTok

Office

Los Angeles

Ed Sheeran: Play LIVE From New York

Done+Dusted partnered with TikTok’s UK music team to produce their biggest live event of the year. Ed Sheeran launching his new album PLAY live from New York. This was an incredibly quick turn around production, in under 6 weeks from inception to delivery, D+D delivered full service production, from finding the location, to creative direction, event management, content capture and broadcast.

Ed Sheeran - Play LIVE From New York is TikTok’s most watched artist live in 2025, far exceeding viewing expectations and generating major press coverage for the artist and the platform.