Client
TikTok
Office
Los Angeles
Ed Sheeran: Play LIVE From New York
Done+Dusted partnered with TikTok’s UK music team to produce their biggest live event of the year. Ed Sheeran launching his new album PLAY live from New York. This was an incredibly quick turn around production, in under 6 weeks from inception to delivery, D+D delivered full service production, from finding the location, to creative direction, event management, content capture and broadcast.
Ed Sheeran - Play LIVE From New York is TikTok’s most watched artist live in 2025, far exceeding viewing expectations and generating major press coverage for the artist and the platform.


