Client
WWE
Office
Los Angeles
WrestleMania 41
WrestleMania 41 wasn’t just another edition of WWE’s iconic annual spectacle—it became the highest-grossing event in company history, smashing records across live attendance, digital viewership, social engagement, and merchandise sales.
Held over two electrifying nights, April 19 and 20, 2025, at Allegiant Stadium in Las Vegas, this year’s show was a high-octane homage to the energy, tradition, and bold flair of Sin City.
Done+Dusted was proud to partner with the WWE team to deliver the set design and creative production for many of the Superstar entrances, whilst aligning with a vision that remained true to WWE’s dynamic brand identity.
Stage elements included the introduction of a multitude of kinetic screens that provided dynamic variation for the on-stage ‘impact moments’ including ‘cloaking’ the ring itself. Augmented by a striking LED runway, these assets transformed each entrance into constantly evolving, cinematic, high powered moments cheered on by the baying fans.
From kicking off the show with Jey Uso and the Oakland Raiderettes, to a mind-bending Barbie Proto Box holographic reveal for Tiffany Stratton, to the 10-person stunt motorbike entrance for Cody Rhodes’ - every moment was enhanced by the creative spectacle built around it.
The event drew a record-breaking live audience of 124,693 attendees across two nights and shattered digital benchmarks, with 1.1 billion views on social media, marking Sunday as WWE’s most-viewed day ever on YouTube. Airing exclusively on Peacock in the U.S. and Netflix internationally, viewership surged 114% from 2024, proving that WrestleMania 41 wasn’t just a spectacle—it was a cultural juggernaut.
From The Strip to the screen, Done+Dusted was honored to help bring this groundbreaking event in sports entertainment history to life.


