Victoria's Secret Fashion Show 2025

The 2025 Victoria’s Secret Fashion Show raised its own bar with elevated broadcast, reimagined creative, and a digital-first distribution model built for both loyal fans and the next generation.

Done+Dusted led the broadcast, capture, creative support, and fully produced the Pink Carpet—an entertainment showcase that doubled as a real-time shopping platform on Amazon Live. The result was a seamless fusion of fashion, technology, and live storytelling.

Adam Selman’s creative vision reframed the show as a journey from day to night. Playful, elevated, and rooted in individuality. Less about dictating what “sexy” is, and more about offering what it can be. We translated that into bold, cinematic capture designed to live across culture all year long.

The moments spoke for themselves: Jasmine Tookes opening the show pregnant, professional athletes on the runway for the first time, and performances by Missy Elliott, Madison Beer, TWICE and Karol G. On the Pink Carpet, Law Roach and Zanna Rassi welcomed a roster of cultural heavyweights, from Sarah Jessica Parker to Jodie Turner-Smith, each moment engineered to be instantly shoppable, shareable, and viral.

With distribution across Amazon Live, Prime Video, and VS's YouTube, Instagram TikTok channels, the show hit 2.5M+ peak concurrent viewers, nearly 2M staying for the full runtime, and 50M+ global live/on-demand views. In the first 24 hours, VS gained +5.5M new followers and ignited a creator-driven surge across sport, music, and Gen Z communities.

VSFS 2025 marked the brand's re-establishment as a global cultural and fashion powerhouse. It multiplied engagement, converted viewers into fans and shoppers, and redefined what it means to be an Angel today: expressive, joyful, individual, and empowered. A runway remade for the culture of now.