Client
SU2C
Office
Los Angeles
Stand Up To Cancer 2025
Stand Up To Cancer: One Night, One Goal, Beat Cancer aired August 15th, recorded live from the Pinnacle in Nashville, TN.
Done+Dusted reimagined the 17-year-old telethon format into a music-driven broadcast that fused technology, storytelling, and performance that was broadcast across 35 networks, cable channels and streamers. Our end-to-end production scope spanned design, staging, writing, pre-recorded films, talent liaison, music choices, filming, editing, and transmission.
The show featured A-list stars with deeply personal connections to cancer, delivering moments of emotion and watchability. Jonas Brothers, Sheryl Crow, Noah Cyrus, Gavin DeGraw, Marcus King, Brothers Osborne, Jon Pardi, Jelly Roll, Dan + Shay, CeCe Winans, alongside appearances from Katie Couric, Reese Witherspoon, Jamie Foxx, LeBron James, Keith Urban, Tim McGraw, and Kevin Bacon.
The Nashville setting became a character in itself, telling the city’s story as a cultural crossroads and infusing the show with new energy.
2000 guests attended in person, while the broadcast reached 11.75 million same-day viewers (+16% vs. 2023) and delivered 261 million same-day total minutes viewed across all linear networks (up 39% vs. 2023). The telecast also raised more money than any previous edition, marking it as the most successful SU2C yet.
The result: a culturally resonant broadcast that expanded audiences, boosted donations, and exemplified the power of impact-driven entertainment.



