OnLocation Super Bowl Studio 60

OnLocation Super Bowl Studio 60 marked a major new chapter for On Location’s premium hospitality offerings, bringing live musical performance into the heart of Super Bowl weekend. Staged over two sold-out nights on February 6–7, 2026, at San Francisco’s iconic Palace of Fine Arts, the experience was designed as an intimate, high-end live show for Super Bowl guests, elevating hospitality into true event programming.

On Location tapped Done+Dusted to stage and deliver the pre-show and live performances as part of a company-wide priority initiative. Our scope focused on stage production and seamless show delivery, ensuring the performances met the highest standards while integrating smoothly into the broader guest experience. With every detail under intense scrutiny, precision and polish were paramount.

Across both nights, Studio 60 featured an eclectic lineup spanning sports, entertainment, and music, with headlining acts Sting and The Killers joined by host Colleen Wolfe, and guests appearances from Tim Brown, Cam Jordan, Jordan Mailata, Rob Gronkowski, Rob Lowe, Zay Flowers, Joe Theismann. Each evening welcomed 2,500 premium ticket holders, with both nights selling out.

Beyond the live performances themselves, the project represented Done+Dusted’s first collaboration with On Location—an important milestone that laid the groundwork for the future. Studio 60 ultimately proved that premium hospitality and world-class live production can coexist seamlessly, setting a new benchmark for On Location’s Super Bowl experiences and opening the door to what comes next.