Made By Google 2025

Made by Google 2025 set a new bench mark for product announcements.  Live on August 20th, unveiling Google’s newest lineup: Pixel 10 Pro, Pixel Fold, Pixel Buds, and the Pixel Watch. 

Done+Dusted transformed the product launch into a new entertainment format hosted by late night legend Jimmy Fallon. 

The format approach became headline news, hailed by Forbes as a “cultural statement” that reset expectations for tech events.

The D+D scope spanned across every layer of execution: acting as an extension of Google’s creative team, Done+Dusted gave structure and polish to an entirely new format. From shaping the rundown and camera plots, managing scripts, coordinating talent, stage design, overseeing graphics packages, building rehearsal and show schedules and producing select pre-shoots, including Steph Curry’s “PHA” piece. 

The event fused comedy, culture, and cutting-edge tech, with appearances from Nick Jonas, Alex Cooper, Cody Rigsby, Kareem Rahma, street photographer Andre D Wagner and a Jonas Brothers music video for their new song, “I Can’t Lose”, shot entirely on Pixel.

The show saw 400 in-person attendees and 8.1 million YouTube views within three weeks a sixfold increase over the 2024 edition.

The event resonated far beyond the tech world, sparking conversation across lifestyle and mainstream outlets.