Disney Upfront 2026

For the second consecutive year, Disney entrusted Done+Dusted to creatively lead one of the media industry's most anticipated annual events.

Staged live at New York City's Javits Center for an audience of 3,500 advertising and industry leaders, and streamed to a private audience, the presentation was designed to showcase the full power of Disney's unrivaled entertainment, sports, and storytelling portfolio. Done+Dusted helped drive the creative direction and broadcast production, shaping a bold, fast-paced experience that balanced cinematic storytelling, live spectacle, and brand-defining moments to reinforce Disney's position as the premier destination for audiences and advertisers alike.

Bringing together an extraordinary roster of talent from across Disney's worlds—including Robert Downey Jr., Tom Hiddleston, Anne Hathaway, Angela Bassett, Olivia Rodrigo, Jimmy Kimmel, Robin Roberts, Peyton and Eli Manning, Roger Goodell, Shaquille O'Neal, Savannah Bananas, and dozens more—the show seamlessly moved between blockbuster franchises, live sports, network television, and music.