Client
World Expo
Office
London
Al Qatt Al Asiri Artists at World Expo, 2025
At World Expo 2025, DDX collaborated with the Kingdom of Saudi Arabia’s Ministry of Culture to deliver a vibrant programme of exhibitions and residencies at the Saudi Pavilion, offering visitors an immersive journey into Saudi creativity. Among the highlights, Safia Ahmasani, a leading practitioner of Al-Qatt Al-Asiri, brought the rich visual language of Aseer to life, showcasing the intricate geometric patterns and cultural traditions passed down through generations of Asiri women.
Al-Qatt Al-Asiri is a traditional decorative art from Saudi Arabia’s Asir region, characterised by vibrant geometric patterns and bold colors used to adorn home interiors, particularly the majlis and women’s quarters. Historically practiced by women and handed down through generations, it reflects both aesthetic expression and cultural identity, often incorporating symbolic meanings related to protection, fertility and heritage.
During her residency at the Pavilion, Ahmasani created a new commission while engaging visitors with the techniques and cultural significance of the art form. She introduced the vibrant patterns and symbolic language of her region to a Japanese audience and used the opportunity to foster cross-cultural connections.







