Melanie Fletcher

Melanie Fletcher is a global entertainment executive and live culture strategist helping define Live as the next major entertainment category — where content, commerce, community, fandom, talent, brands, and platforms converge in real time.

With 30 years of experience delivering ambitious productions around the world, Melanie understands live not simply as an event format, but as a business, cultural, and entertainment system. Her work sits at the center of real-time entertainment — where audience behavior, cultural participation, platform distribution, and commercial opportunity move together.

As CEO of Done+Dusted North America, she oversees more than $200 million in annual production output across live broadcasts, streamed specials, awards shows, brand entertainment, and large-scale global events. Known for her creative instinct, financial discipline, and operational precision, Melanie brings clarity and confidence to high-stakes environments where there is no margin for error.

Having helped Done+Dusted grow from a boutique London-based production company into a global entertainment group, culminating in its acquisition by Endeavor, Melanie has shaped the company’s evolution into a multi-platform live content powerhouse.

Her authority extends beyond execution. Melanie understands when live is worth the risk, how audiences behave when culture is unfolding in real time, and how live moments can become scalable IP, content engines, and lasting business value.

She also understands the broader live economy — the role live entertainment can play across media rights, sponsorship, tourism, talent, brands, platforms, and audience growth.

For Melanie, live is not just a show. It is infrastructure: a system that can organize attention, create participation, move culture, and generate value long after the moment ends.