WrestleMania 41 Breaks Multiple WWE Records, With Viewership Rising 114%

WrestleMania 41 proved to be a game-changer—not just for WWE, but for the future of live global entertainment. Held across two nights on April 19 and 20 at Allegiant Stadium in Las Vegas, this year’s event shattered records across the board. Viewership surged 114% year-over-year, with streaming performance more than doubling the 1.3 billion live minutes watched in 2024, fueled in part by WWE’s new global distribution deal with Netflix, which carried the international stream. With Done+Dusted once again behind the production and stage design, the event delivered blockbuster energy that captivated audiences on Peacock, Netflix, and across social platforms.

In addition to unprecedented digital reach, WrestleMania 41 broke live event and merchandising records, drawing a record-breaking 124,693 fans to Allegiant Stadium over two nights. The impact extended beyond the ring, with onsite merchandise sales jumping 45% and e-commerce revenue soaring 86%, both all-time highs. The show also generated 1.1 billion views on social media, and WWE’s YouTube channel hit its most-viewed day ever on Sunday.

Done+Dusted’s collaboration with WWE at WrestleMania 41 marked another creative milestone in a partnership that continues to grow in scale and ambition. By blending immersive LED staging, bold visual storytelling, and seamless integration with brand partners like Xfinity, the production team helped create an event that not only topped charts but redefined the possibilities of sports entertainment on a global stage. WrestleMania 41 wasn’t just WWE’s biggest event ever—it was a defining moment for how premium live events are experienced worldwide.

Link to full article: https://deadline.com/2025/04/wrestlemania-41-breaks-wwe-records-peacock-viewership-1236373601/