This August, Made by Google® 2025 transforms into more than a hardware rollout—it’s a cultural statement, blending high-glamour production and AI visions to redefine tech storytelling. Produced in collaboration with Done+Dusted, the annual event played out like a high-energy variety show, reframing Google’s product showcase as immersive entertainment powered by AI and celebrity, not just specs.

At its heart, the event unveiled a sweeping array of Pixel ecosystem announcements, but the tone leaned less tech-keynote, more prime-time spectacle—with Jimmy Fallon hosting, celebrity cameos, scripted studio segments, and even applause signs anointing the proceedings like a live TV taping.

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Made By Google 2025 Is About More Than Hardware, It’s A Cultural Statement

Our first look at Made by Google 2025. Details on the AI-powered Pixel 10, a new Fold, and what the Stephen Curry partnership means for tech culture.