The most-watched entertainment program of the year across broadcast television, the 99th edition of Macy’s Thanksgiving Day Parade will kick off the holiday season Nov. 27 at 8:30 a.m. in all time zones across NBC and Peacock.  

The Parade will feature a world-class lineup of music’s biggest talents, iconic character balloons, imaginative floats and the one-and-only Santa Claus.  

TODAY’s Savannah Guthrie, Hoda Kotb and Al Roker will return as hosts of the broadcast, which will have an encore on NBC at 2 p.m. ET/PT. 

Electrifying Herald Square performances will include the daytime debut of EJAE, Audrey Nuna and REI AMI, the singing voices of HUNTR/X from Netflix’s KPop Demon Hunters, and Broadway’s biggest hits, Buena Vista Social Club, Just in Time and Ragtime. Celebrating their 100th anniversary this year, the iconic Radio City Rockettes® will also join the festivities.  

Millions of spectators along the Macy’s Parade route will be thrilled by Drew Baldridge, Matteo Bocelli, Colbie Caillat, Ciara, Gavin DeGraw, Meg Donnelly, Mr. Fantasy, Foreigner, Debbie Gibson, Mickey Guyton, Christopher Jackson, Jewel, Lil Jon, Kool & the Gang, Darlene Love, Roman Mejia, Taylor Momsen, Tiler Peck, Busta Rhymes, Calum Scott, Shaggy, Lauren Spencer Smith, Luísa Sonza and Teyana Taylor. Additionally, Nikki DeLoach, U.S. Olympian Ilia Malinin, Kristoffer Polaha, U.S Paralympian Jack Wallace and special correspondent Sean Evans will also make appearances. 

The 99th Macy’s Parade lineup will feature more than 5,000 volunteers, 32 balloons, 3 ballonicles, 27 floats, 4 specialty units, 33 clown groups, 11 marching bands, performance groups and music’s biggest stars, all welcoming Santa Claus and the holiday season.

Macy’s Thanksgiving Day Parade will celebrate its 100th march in 2026, continuing a tradition that has brought joy and lasting memories to generations worldwide. Although it began in 1924, the Parade was canceled in 1942, 1943 and 1944 due to World War II. During that time, materials that would have been used in the celebration, including rubber, were dedicated to the war effort. 

Audiences nationwide can watch the Macy’s Thanksgiving Day Parade only on the official telecast on NBC and Peacock, broadcast starting at 8:30 a.m. in all time zones. An encore telecast will air at 2 p.m. ET/PT. “TODAY’s” Savannah Guthrie, Hoda Kotb and Al Roker will return as hosts of the Emmy Award-winning celebration. A Spanish language simulcast on Telemundo will be hosted by the network’s Andrea Meza, Aleyda Ortiz and Clovis Nienow. 

The Macy’s Thanksgiving Day Parade broadcast is produced by Universal Television in conjunction with Done + Dusted Inc. Katy Mullan and Liz Kelly serve as executive producers. 

On Wed, Nov. 26 at 8:00pm, NBC and Peacock will air the primetime special “Countdown to the Macy’s Thanksgiving Day Parade.” Broadcast live from the famous starting line on the eve of the iconic Macy’s Thanksgiving Day Parade, viewers will get an exclusive first look at the incredible stories behind the floats, balloons, and bands as they prepare to make their way through the streets of New York City.

To create a more inclusive experience for blind and visually impaired viewers, NBCUniversal is proud to present the full NBC broadcast with live audio description on the Secondary Audio Program channel (SAP), provided by Descriptive Video Works. The broadcast will be available with additional audio narration describing the rich visuals of the Parade.