WrestleMania 41 Set to Be Branded by Xfinity, Done+Dusted Onboard for Design

Done+Dusted was proud to partner with WWE for WrestleMania 41, delivering a bold, high-impact set design that brought the spectacle of Las Vegas straight to Allegiant Stadium. As the official production partner for this year’s biggest night in sports entertainment, Done+Dusted——helped design a stage worthy of WWE’s electrifying energy and rich storytelling legacy as well as craft special Superstar entrances.

This year also marked a first-of-its-kind integration, with Xfinity becoming the first-ever brand to be featured on the WrestleMania set itself. Done+Dusted’s LED-driven design incorporated prominent Xfinity branding across both nights, seamlessly blending commercial innovation with WWE’s theatrical flair. The result? A striking visual centerpiece that captivated both the live audience and millions of viewers around the world on Peacock and Netflix.

Set against the backdrop of Las Vegas, the creative direction leaned into the city’s legacy of glamour, neon, and over-the-top entertainment, while staying true to the dynamic, larger-than-life ethos of WrestleMania. As Executive Creative Director and Partner Guy Carrington put it, “We wanted to create something that leaned into the tradition of Vegas while maintaining the dynamic energy and boldness of the brand.”

From arena-rocking entrances to immersive LED elements, WrestleMania 41 was more than just a wrestling event—it was a creative milestone, and Done+Dusted was honored to help set the stage.

Link to full Article: https://variety.com/2025/tv/news/wrestlemania-41-set-xfinity-donedusted-design-1236372676/