"BTS 2.0 Is Just Getting Started”: K-pop Supergroup Makes Grand Return to Global Stage With Netflix Event
The K-pop supergroup returned to the global stage with a dynamic and engaging showcase of their new album ‘Arirang’ during a Netflix live event, broadcast from Seoul's landmark Gwanghwamun.
BTS The Comeback Live | Arirang marked the first-ever live stream of a standalone concert for Netflix. The production used a jaw-dropping 23-camera setup to capture the live experience for fans around the world. “It was very clear from the start that this opportunity was one we could not pass up,” Netflix’s vice president of nonfiction sports and series, Brandon Riegg, told press at a briefing ahead of the show.
“We view these live events as an opportunity to reach fans and members around the world in a way that is becoming increasingly tough to find: singular events that really pull people together,” Reigg continued, noting it “just doesn’t get any bigger than BTS” when speaking about the live stream. “I would venture to guess this might be the biggest thing this year that we see on Netflix in terms of our live ambition.”
Saturday’s concert and broadcast was directed by live TV veteran Hamish Hamilton, known for directing several Super Bowl halftime shows, including this year’s showstopper, featuring another global icon, Bad Bunny. He also directed this year’s Academy Awards telecast, jumping on a plane to Korea immediately afterwards to begin on-site collaborations with Hybe, Netflix and BTS.
“BTS is the greatest band in the world, so it’s a huge honor to be asked to direct this live show in such an iconic location,” Hamilton told press in Seoul.
“Every decision we have made in terms of camera approach, stage design and production has been built around one question: how do we make the person watching at home feel like they are standing in that square?” Hamilton said. “There are big sweeping moments that convey the full scale of what is happening in Seoul, and then there are moments of real intimacy where you are right there with the band. The millions watching around the world are every bit as much a part of this night as the people on the ground in Seoul.”
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