Johnnie Walker Symphony In Blue LONDON 2014
Done + Dusted are thrilled to have partnered with Johnnie Walker Blue Label on creating this ground breaking immersive experience that closed with a bang after running for three shows on the 16th and 17th September. Nearly 600 guests, including Daniel Bruhl, Donna Air, Luke Treadaway, and Regi Blinker attended the exclusive premier of the world’s first experiential, musical and artistic journey.
This journey took them to the centre of a glass of JOHNNIE WALKER® BLUE LABEL™, allowing them to discover how the brand pioneered the Art of Blending almost 200 years ago, and better appreciate the six distinct flavours – fresh, fruity, malty, woody, spicy and smoky – of the Whisky. Additionally, the talented and charming Jude Law made a cameo appearance during the last show on the 17th September.
“This multi-sensory immersive theatre event was ambitious from concept to completion, with no blue print or comparison JOHNNIE WALKER® BLUE LABEL™, together with Done + Dusted successfully created a new 360 entertainment property that we are all immensely proud of. The SYMPHONY IN BLUE shows were truly brilliant and to see the amazement, awe and wonder on the guests faces was thrilling to see,” said Hamish Hamilton, Director Done+Dusted.
A Journey to the Centre of the Glass culminated in a grand finale featuring an imitable musical instrument, dubbed The Flavour Conductor, created by renowned architectural foodsmiths Bompas and Parr.