President’s Cup Final 2021 MIDDLE EAST 2021

Done+Dusted Middle East produced the live show production, sports presentation and creative broadcast surrounding the President’s Cup Final football game in Hazza Bin Zayed Stadium, Al Ain. Together with long-time partners Progress Productions, Done+Dusted created a spectacular performance during a 10-minute window before kick-off that told the story of football in the UAE and paid homage to former and current Presidents of the UAE for their vision and leadership.

Supported by lighting and SFX, the VT segued into an emotive drone and light show using a new generation of performance ‘RTK’ drones. This new technology enabled us to create incredibly high-resolution, three-dimensional formations in the sky, providing an exciting canvas for storytelling above the stadium.

Throughout the performance, match, half-time and post-match celebration, the venue was transformed into a mesmerizing LED canvas using 4,000 individually controlled LED ‘flares’ fixed in the stadium bowl seating. During half-time, the stadium came alive with an exceptional DJ/VJ performance in front of a giant LED screen.

Done+Dusted also brought in a dedicated broadcast team to direct and enhance the quality of the televised output by focusing on capturing the creative production of the pre-show, half-time and post-show events. The core production team was formed of over 50 UAE residents and international professionals.

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In pictures