2021 Saks Fifth Avenue Holiday Show & Window Unveiling NEW YORK CITY 2021
Done+Dusted had the honor of collaborating with Saks to produce the 2021 Saks Holiday Show & Window Unveiling.
For the first time ever the event was captured as a digital gift to New York City, and to the world, available to view on saks.com/sakslive.
Highlights of the show included a keynote address by Former First Lady Michelle Obama, a holiday medley performed by the Young People’s Chorus of New York City under the direction of Elizabeth Nuñez, a behind-the-scenes peek at the making of this year's holiday windows, inspired by the dreams of children, and of course - the iconic Saks Holiday Fireworks and Light Show.
This year Saks also partnered with the Girls Opportunity Alliance, a program of the Obama Foundation that seeks to empower adolescent girls around the world. Their support included a $1 million donation to ensure that girls have access to education to reach their full potential and transform their own families, communities and countries. Some young members of the Girls Opportunity Alliance joined us for the event and had the honor of helping Saks CEO Mark Metrick and Ms. Obama trigger the light show and "Light Up The Night!"
Watch the event now at saks.com/sakslive