Symphony in Blue wins at Event Awards
At the recent Event Awards at Earls Court in London, Done + Dusted were presented with the game changer of the year award for the highly successful Symphony in Blue immersive experience. Symphony in Blue was created in
partnership with Johnnie Walker Blue Label with the first experience taking place in London last September, before touring to Monaco and South Africa this year.
The experience took guests to the centre of a glass of JOHNNIE WALKER® BLUE LABEL™, allowing them to discover how the brand pioneered the Art of Blending almost 200 years ago, and better appreciate the six distinct flavours – fresh, fruity, malty, woody, spicy and smoky – of the Whisky. Additionally, the talented and charming Jude Law made a cameo appearance during the last show in London
“This multi-sensory immersive theatre event was ambitious from concept to completion, with no blue print or comparison JOHNNIE WALKER® BLUE LABEL™, together with Done + Dusted successfully created a new 360 entertainment property that we are all immensely proud of. The SYMPHONY IN BLUE shows were truly brilliant and to see the amazement, awe and wonder on the guests faces was thrilling to see,” said Hamish Hamilton, Director Done+Dusted.
A Journey to the Centre of the Glass culminated in a grand finale featuring an imitable musical instrument, dubbed The Flavour Conductor, created by renowned architectural foodsmiths Bompas and Parr.