SU2C raises more than $111 Million in U.S & Canada
more than $111 million has been pledged collectively so far in connection with the star-studded Sept. 9 “roadblock” fundraising telecast in the United States and Canada. The funds pledged toward the SU2C scientific model will be directed to collaborative research utilizing SU2C’s scientific oversight in both the United States and Canada.
“Having more than 60 broadcast and cable networks and streaming platforms donate the time to air the show was record-breaking for SU2C,” said Lisa Paulsen, chief executive officer of the Entertainment Industry Foundation (EIF) and a member of the SU2C Council of Founders and Advisors. Stand Up To Cancer is a division of EIF, a 501(c)(3) non-profit organization. “That support enables us to make the public aware that lives are being saved by Stand Up To Cancer research, and we are profoundly grateful for it.”
The live telecast from The Music Center’s Walt Disney Concert Hall in downtown Los Angeles, aired simultaneously over more than 60 broadcast and cable networks and streaming services across the United States and Canada. The show featured a stellar cast of celebrated figures from the worlds of entertainment, music, sports, and science, as well several cancer survivors who have benefited from SU2C-supported research
The broadcast was executive-produced by Bradley Cooper, Academy Award-nominated actor and founder of the Bradley Charles Cooper Foundation, along with the award-winning event producers Done + Dusted in collaboration with SU2C’s production team.
ABC, CBS, FOX, and NBC, along with American Forces Network, ASPiRE, AUDIENCE Network, Bloomberg TV, Bravo, Comedy Central, Discovery Life, E! Entertainment, EPIX, ESPNEWS, FM, FS2, Fusion, FXM, Great American Country, HBO, HLN, ION Television, LMN, Logo, MLB Network, National Geographic, Pivot, RLTV, SHOWTIME, Smithsonian Channel, STARZ, STARZ ENCORE, TBS, Tr3s, VH1, and WGN America, all donated one hour of simultaneous commercial-free primetime for the telecast. For the first time, a Spanish-language version of the Stand Up To Cancer telecast aired nationally on Galavision, HBO Latino, STARZ ENCORE ESPAÑOL and Univision Deportes, and locally on Univision Puerto Rico. In addition, the show was streamed live on SU2C’s Facebook page, Yahoo, SU2C’s YouTube channel, MLB.com, and in Spanish on Univision.com. The entire telecast is now available to stream on Hulu.
The 2016 telecast also aired on all four major English-language Canadian broadcasters: CBC, City, CTV, and Global. Additionally, Canadian services AMI, Bloomberg TV Canada, Blue Ant Media, CHCH, CHEK, Fight Network, Hollywood Suite, Joytv, NTV, and TLN Television also aired the telecast, and it is available on-demand on shomi and TELUS Optik TV in Canada.