Kids’ Choice Sports 2014, Bests ESPYs
A lineup of sports superstars including Dwyane Wade, Tim Howard, Serena Williams, Kevin Durant, Gabby Douglas, Victor Cruz, Carmelo Anthony and more helped lead Nickelodeon’s inaugural Kids’ Choice Sports 2014 to a ratings victory for its Thursday, July 17 telecast.
Nick’s first-year Awards won the night with kids 2-11, 6-11 and tweens, but also handily outperformed the prior evening’s ESPYs with kids 2-11 by triple digits (850%) and edged out a win with total viewers by +5% (KCS’s 2.3MM total viewers v. ESPYs 2.2MM). This makes Kids’ Choice Sports stand as the biggest must-see sports awards telecast.
The show’s total viewer average of 2.3 MM represents a +37% increase over last year’s time period, as well.